Our Story
Ready SF was founded on a simple belief: safety education should be engaging, practical, and empowering.
After years working in outdoor adventure and experiential education, David Yacubian saw firsthand how strong risk management and medical training directly impact confidence, leadership, and outcomes in the field.
In many settings, first aid and CPR trainings were delivered in ways that felt transactional — focused on checking boxes rather than building competence. Participants often left certified, but not confident.
At the same time, there was a growing need in the greater Bay Area for high-quality wilderness medicine education rooted in real field experience. Having taught extensively with NOLS Wilderness Medicine for years, David saw an opportunity to bring that level of instruction and rigor to more communities locally.
Ready SF was created to raise the standard of safety education.
Our Mission
Our mission at Ready SF is to empower individuals and communities through dynamic hands-on training to provide them with the knowledge and confidence to act in a time of need.
Wilderness Medicine
We partner with NOLS Wilderness Medicine and provide Wilderness First Aid (WFA), Wilderness First Responder (WFR), WFR Recertification, and Wilderness Upgrade for Medical Professionals (WUMP), delivered with depth, realism, and global field experience.
First Aid & CPR / AED
Engaging, scenario-based instruction designed to ensure participants leave not only certified - but confident and capable.
Risk Management & Emergency Preparedness Consulting
Advising schools, businesses, nonprofits, and outdoor programs to strengthen safety systems, close risk gaps, and build emergency plans that function under real-world conditions.
Why Choose Us
At Ready SF, we focus on practical skills, expert instruction, and real-world experience.
Here’s what sets us apart:
Experience That Matters
Our courses are taught by highly experienced instructors with decades of field leadership, medical training, and risk management expertise. You learn from someone who has been there.
Hands-On, Scenario-Based Learning
We prioritize doing over lecturing. Students practice real skills through scenarios that mirror what emergencies actually feel like, whether in a classroom, workplace, or outdoor environment.
Community-Focused Approach
We partner with schools, nonprofits, corporations, and community groups across the Bay Area to bring accessible, relevant training wherever it’s needed most.
Small Classes, Personalized Coaching
Students get feedback, practice time, and coaching to build confidence.
Trustworthy, Evidence-Based Curriculum
Our CPR, First Aid, and Wilderness Medicine courses follow nationally recognized standards and the latest medical guidelines.
A Reputation for Quality
Ready SF is known for its engaging instruction, professionalism, and practical approach. Our students and clients have been coming back for our training for almost two decades.
